Our story

We’re Susie and Linda, two Sisters who being homemakers at heart love nothing better than lighting a candle. Several years ago, in our search to source quality fragranced candles without breaking the bank, Susie started making candles for our own personal use.  As her knowledge and expertise on candle making grew, we realised she was producing a high-quality product, superior to anything we were able to purchase on the High Street. This was further validated with compliments from friends and family and growing requests for the candles.  

This was our light bulb moment and Willow & White was launched in 2016. From the start, we agreed our business ethos was to offer like-minded candle and homemakers like ourselves a range of products based on quality, luxury and style however being conscious of both budgetary and environmental challenges.

Sourcing the finest ingredients such as 100% natural soy wax, blended fragranced oils and cotton wicks we can state with confidence our range is both paraben free and vegan friendly. We started off with candles in various sizes and have expanded this to include wax melts and reed diffusers. As our brand has developed, we have also introduced limited ranges of home interior accessories which complement our fragranced products. These additions have proven to be very popular and include unique wax burners and seasonal pieces perfect for home styling. Our aim is simple, to offer fabulous gifts or personal treats to our customers. 

There’s nothing more comforting than entering a home filled with a scent that reflects your personality, the season or perhaps a special place. Our range provide natural fragrances that we love, and we want to share. 

We’re passionate about what we do and plan to continue developing Willow & White based on a love of homemaking and good old hard work.


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